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A New Fragrance and Face for Armani

We can expect to see Armani's new fragrance and ad campaign in September.

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By: Jamie Matusow

Editor-in-Chief

L’Oréal’s division, Giorgio Armani Parfums, has announced that the new fragrance, SI by Armani is expected to launch in September.

“Si” means “yes” in Italian. The clear rectangular-shaped bottle has double walls, with a dark stone shaped cap.

The juice is a woody floral, which includes mint, lemon, aquatic notes, jasmine, brown sugar and cedar.

Actress Cate Blanchett will be the face of the fragrance’s advertising campaign.

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